TL;DR

Most e-commerce stores fail due to 5 common issues: complicated checkout, weak product pages, lack of trust signals, poor mobile experience, and unclear value proposition. We fixed these for a specialty food company and increased their conversion rate from 1.2% to 3.4% in 60 days.

Tips

  • Simplify checkout to 3 steps or less
  • Use high-quality videos instead of just product photos
  • Add trust badges and security seals prominently
  • Optimize for mobile-first shopping experience

Table of Contents

The Empty Cart Problem

Sarah ran a successful specialty food business with amazing products, but her online store was underperforming. Visitors browsed but rarely bought.

The problem wasn’t her products - it was her store experience.

Case Study: From 1.2% to 3.4% Conversion Rate

Sarah’s store had:

  • 1.2% conversion rate (industry average is 2-3%)
  • 68% cart abandonment rate
  • 12-second average time on product pages

After our optimizations:

  • 3.4% conversion rate (185% increase)
  • 42% cart abandonment rate (38% reduction)
  • 2.1x increase in average order value

Fix #1: The 3-Step Checkout Revolution

Her original checkout had 7 steps and required account creation. We simplified to:

  1. Contact Information (email only)
  2. Shipping & Payment (combined)
  3. Confirmation (with upsell opportunities)

This alone reduced cart abandonment by 22%.

Fix #2: Product Pages That Actually Sell

We replaced generic product descriptions with:

  • Recipe ideas using her products
  • Customer cooking videos
  • Ingredient sourcing stories
  • Usage suggestions and pairings

Fix #3: Trust Signals That Build Confidence

Added security badges, customer testimonials, and satisfaction guarantees throughout the shopping journey.

Fix #4: Mobile Experience That Converts

Optimized for the 63% of traffic coming from mobile devices.

Fix #5: Value Proposition That Resonates

Clearly communicated why her products were worth premium prices.

Ready to Transform Your E-commerce Store?

If your online store isn’t performing to its potential, let’s fix that.

Contact us for a free e-commerce audit. We’ll identify your biggest conversion opportunities and show you exactly how to increase sales.