TL;DR

If your website gets traffic but no sales, you’re likely making these 5 mistakes: confusing messaging, weak CTAs, slow loading speed, poor mobile experience, and no trust signals. We fixed these for a HVAC company and tripled their leads.

Tips

  • Place your primary CTA above the fold and repeat it 3-5 times
  • Add customer testimonials and trust badges to every service page
  • Optimize images and remove unnecessary plugins to speed up loading

Table of Contents

The $5,000 Mistake Most Business Owners Make

I recently audited a beautifully designed website for a local HVAC company. The owner, Sarah, had spent $8,000 on a stunning website that looked amazing but generated only 2-3 leads per month…

Case Study: From 2 to 15 Leads Per Month

Sarah’s website was a classic case of “all beauty, no brains.” It looked professional but failed at its primary job: generating leads.

After our conversion optimization:

  • 217% increase in monthly leads (2 to 15)
  • 45% decrease in bounce rate
  • 300% more phone calls from website visitors

Mistake #1: Talking About Yourself Instead of Customer Benefits

Sarah’s homepage started with “Founded in 2005, we’re the leading HVAC provider…” instead of addressing customer pain points.

We changed it to: “Tired of unpredictable heating bills? Get a reliable HVAC system that saves you 30% on energy costs.”

Mistake #2: Hiding Your Phone Number and Contact Forms

The original website buried the contact information in the footer. We moved it to the header and added click-to-call buttons…

Mistake #3: Ignoring Mobile Users (56% of Your Traffic)

The website looked great on desktop but was frustrating to use on mobile. We optimized for mobile-first…

How We Can Help Transform Your Website

Your website should be your best salesperson, working 24/7 to generate leads.

Contact us for a free website conversion audit. We’ll identify exactly what’s holding your website back and show you how to turn visitors into customers.