TL;DR

Most businesses struggle with SEO because they focus on wrong keywords, ignore local optimization, and have poor Google Business Profile setup. We fixed these for a plumbing company and took them from invisible to #1 for their key terms, generating 47 qualified leads in 90 days.

Tips

  • Optimize your Google Business Profile completely - it’s free real estate
  • Focus on 3-5 primary service keywords instead of trying to rank for everything
  • Get reviews consistently - they impact local rankings significantly

Table of Contents

The Day I Realized Most SEO Advice is Wrong

When I started in digital marketing 10 years ago, I believed the hype about complex SEO strategies. But after working with hundreds of local businesses, I discovered a simple truth…

Meet John: A Plumber Buried on Page 5

John ran a successful plumbing business for 15 years. He had great reviews, fair pricing, and reliable service. But when potential customers searched “emergency plumber near me,” his business was nowhere to be found.

He was losing $8,000-$12,000 in potential business every month to competitors who understood SEO.

The 3 SEO Myths Holding Your Business Back

Myth 1: “I Need to Rank for Hundreds of Keywords”

Truth: Focus on 3-5 primary service keywords that actually drive customers.

Myth 2: “SEO Takes Years to Work”

Truth: Local SEO shows results in 30-90 days.

Pillar 1: Google Business Profile Domination

This is where we started with John, and it’s where most local businesses fail…

Pillar 2: Strategic Keyword Targeting That Actually Converts

Instead of guessing what customers search for, we used data to identify commercial intent keywords…

The Results: From 2 Calls to 47 New Customers

After 90 days of implementing our strategic SEO approach:

  • #1 ranking for 3 primary service keywords
  • 47 new customers from organic search
  • 214% increase in website traffic
  • $28,500 in new business directly attributed to SEO

Ready to Get Found By Your Ideal Customers?

If you’re tired of watching competitors get the calls from Google while your business stays hidden, I understand your frustration.

Contact us today for your free SEO strategy session. We’ll analyze your current visibility and show you exactly how we can help you get found by more ideal customers.