TL;DR

Most agencies will tell you to ‘run more ads’ or ‘create more content.’ Bullshit. We took Nianave from $30k to $120k/month by engineering their entire customer journey - from Shopify architecture to post-purchase experience. Result: 300% revenue growth, 4.3% conversion rate, and a brand that actually deserves premium pricing.

Tips

  • Stop A/B testing button colors - start testing value propositions
  • Your Shopify theme is probably costing you 20% in lost conversions
  • Premium brands need premium experiences - not just premium products
  • Payment processing isn’t a utility - it’s a conversion tool

Table of Contents

The $90k/Month Lie Most E-commerce Brands Believe

When Nianave came to us, they’d been told the same bullshit every fashion brand hears: “Run more Instagram ads” and “Create more content.”

They were spending $15k/month on ads to make $30k in revenue. The math doesn’t work, and it never will.

The truth? Their entire customer experience was broken. No amount of ads could fix that.

Diagnosis: Why Nianave Was Stuck at $30k/Month

We audited their business and found:

  • Conversion rate: 1.2% (garbage for premium fashion)
  • Average order value: $89 (undervaluing their products)
  • Cart abandonment: 74% (experience was frustrating)
  • Repeat customer rate: 12% (no loyalty system)

They weren’t a marketing problem - they were an experience problem.

The 3 Scaling Levers Nobody Talks About

1. Architecture as a Conversion Tool

We rebuilt their Shopify store with custom themes that engineered desire instead of just displaying products.

2. Payment Strategy as Competitive Advantage

Integrated premium payment processors that made customers feel secure spending $200+.

3. Post-Purchase Experience as Retention Engine

Built systems that turned one-time buyers into brand advocates.

Engineering the Premium Experience

We didn’t just “optimize” - we rebuilt:

  • Custom product discovery that felt like personal shopping
  • Seamless mobile experience that outperformed desktop
  • Trust architecture that eliminated purchase anxiety
  • Upsell systems that increased AOV by 37%

Results: From Struggling Brand to Market Leader

  • Revenue: $30k → $120k/month (300% growth)
  • Conversion rate: 1.2% → 4.3% (258% improvement)
  • Customer lifetime value: Increased 3.2x
  • Ad spend efficiency: 2.1x more revenue per dollar

They’re now the brand their competitors study.

Could Your E-commerce Business Scale 3X?

If you’re doing $20k-$100k/month but feel stuck, the problem probably isn’t your products - it’s your systems.

We only work with 3 e-commerce clients per quarter. If you’re ready to stop wasting money on ads that don’t work and build a business that actually scales…

Contact us for our exclusive e-commerce scaling audit. We’ll tell you exactly what’s holding your growth back - no bullshit.