TL;DR

Most agencies will tell you to ‘run more ads’ or ‘create more content.’ Bullshit. We took Nianave from $30k to $120k/month by engineering their entire customer journey - from Shopify architecture to post-purchase experience. Result: 300% revenue growth, 4.3% conversion rate, and a brand that actually deserves premium pricing.

The Mission

Nianave had been a successful local fashion brand for 8 years, but their digital presence was minimal. They wanted to expand online by offering e-commerce shopping, but needed a fast, scalable solution that wouldn’t disrupt their existing operations.

The Challenges We Solved

Challenge 1: Fast Create a Shopify Store

The Problem: Nianave needed an e-commerce store launched quickly to capitalize on seasonal demand. Traditional development would take months, but they needed to start selling online within weeks.

Our Solution: We rapidly deployed a Shopify store:

  • Shopify Plus setup for enterprise-level features and scalability
  • Product import migrating their entire catalog efficiently
  • Payment gateway setup enabling immediate online transactions
  • Shipping configuration connecting with their existing logistics
  • Tax and compliance ensuring legal requirements are met

The Shopify store was live and processing orders within 3 weeks, allowing Nianave to start generating online revenue immediately. This rapid deployment is part of our e-commerce service approach.

Challenge 2: Modify Website Theme Using HTML, JS, CSS

The Problem: Standard Shopify themes don’t work for premium fashion brands. Nianave needed a custom, conversion-optimized design that reflected their brand identity and maximized sales.

Our Solution: We customized the Shopify theme with custom HTML, JavaScript, and CSS:

  • Custom product pages showcasing fashion items with high-quality imagery
  • Advanced filtering helping customers find exactly what they want
  • Mobile-optimized design ensuring perfect experience on all devices
  • Conversion elements (trust badges, urgency indicators, social proof)
  • Performance optimization ensuring fast load times despite rich visuals

The custom theme modifications increased conversion rate from 1.2% to 4.3%, directly impacting revenue growth. This customization follows our web design principles applied to e-commerce.

Challenge 3: Connect with Third-Party Providers and Setup Online Payments

The Problem: Nianave needed seamless integration with payment processors, shipping providers, inventory systems, and marketing tools. Manual connections would create operational bottlenecks.

Our Solution: We integrated multiple third-party providers:

  • Payment gateways (Stripe, PayPal) for secure, fast transactions
  • Shipping providers (DHL, local couriers) for automated rate calculation
  • Inventory management syncing stock levels in real-time
  • Email marketing (Mailchimp) for automated campaigns
  • Analytics tools (Google Analytics, Facebook Pixel) for tracking

These integrations, built with our automation expertise, eliminated manual data entry and reduced errors by 95%.

Challenge 4: Pre and Post Purchase Automation

The Problem: Nianave was losing sales to cart abandonment and missing opportunities to upsell or retain customers after purchase. Manual follow-ups were inconsistent and time-consuming.

Our Solution: We built comprehensive pre and post-purchase automation:

Pre-Purchase Automation:

  • Abandoned cart emails recovering 25% of abandoned carts
  • Low stock alerts creating urgency for popular items
  • Price drop notifications re-engaging price-sensitive customers
  • Browse abandonment following up with customers who viewed but didn’t buy

Post-Purchase Automation:

  • Order confirmation with tracking information
  • Shipping updates keeping customers informed
  • Delivery confirmation with review requests
  • Upsell campaigns suggesting complementary products
  • Re-engagement sequences for repeat purchases

The automation system, part of our automation service, saved 20+ hours weekly while increasing customer lifetime value by 3.2x.

The Technical Implementation

We built Nianave’s e-commerce solution using:

  • Platform: Shopify Plus for scalable e-commerce infrastructure
  • Customization: HTML, JavaScript, CSS for theme modifications
  • Integrations: API connections with payment, shipping, and marketing providers
  • Automation: Custom workflows for pre and post-purchase sequences

This approach, following our e-commerce service methodology, ensures fast deployment while maintaining flexibility for future growth.

Results: From Struggling Brand to Market Leader

  • Revenue: $30k → $120k/month (300% growth)
  • Conversion rate: 1.2% → 4.3% (258% improvement)
  • Customer lifetime value: Increased 3.2x
  • Ad spend efficiency: 2.1x more revenue per dollar
  • Cart abandonment recovery: 25% of abandoned carts converted
  • 5-star verified client satisfaction

This project combined multiple services we offer:

Could Your E-commerce Business Scale 3X?

If you’re doing $20k-$100k/month but feel stuck, the problem probably isn’t your products - it’s your systems.

We only work with 3 e-commerce clients per quarter. If you’re ready to stop wasting money on ads that don’t work and build a business that actually scales…

Contact us for our exclusive e-commerce scaling audit. We’ll tell you exactly what’s holding your growth back - no bullshit.